Welcome to the 130th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!
Author Answers: Author Street Teams
In this episode of Author Answers, Shawn Manaher answers an email from a long-time listener about using street teams for helping you to market your book. He shares great tips about assembling and utilizing your street team, as well as some exciting Book Marketing Tools news. Don’t miss this episode!
Want to have your question answered on a future podcast episode? Call (605) 299-BOOK – that’s (609) 299-2665, and leave a message saying your name, your book title, and your question (2-3 sentences max).
Listen to the Show / Podcast
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Episode Resources:
- FREE: The Ultimate Author Checklist for Online Book Marketing
- 22 Ways to Leverage Your Street Team for a Book Launch
- A Step-By-Step Guide for Mobilizing an Active and Highly Engaged Street Team
Featured Quotes
“A street team is going to be a list of individuals who are going to be the supporters and promoters of your book as you’re looking to have that book written, published, and launched successfully. The idea is to get a group of people who are keenly interested in your success – and these might be friends, they might be family, they may be people that you connected with online, groups that you attend online or offline. These individuals are going to be that team for you to get the word out before, during, and after your book is launched.”
“The last thing I would encourage you in doing is just do it. Just build that team. Start small. Think of 20 people, 50 people, maybe even 100 people that you could connect with that are going to be those supporters, encouragers for you, John.”
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Other Episodes
Get caught up on the other episodes of The Author Hangout that you may have missed:
- Ep 145: “Million Dollar Book Business”
- Ep 144: “Network Net Worth”
- Ep 143: “Learning to Hack Learning”
- Ep 142: “Making Of The Perfect Optin”
- Ep 141: “Coaching Breeds Author Success”
- Ep 140: “Gumroad for Authors”
- Ep 139: “Above The Noise”
- Ep 138: “Goal Setting Check-in”
- Ep 137: “Relying On Others”
- Ep 136: “Honest Conversations on Book Marketing”
- Ep 135: “Recognition of Hard Work”
- Ep 134: “Improving Kindle Book Rankings”
- Ep 133: “Making Money Fast?”
- Ep 132: “Book Marketing & Book Launches”
- Ep 131: “Authors Answers: How To Get Book Reviews”
- Ep 130: “Author Answers: Author Street Teams”
- Ep 129: “Author Answers: Using KDP Select or Not”
- Ep 128: “Traffic, Subscribers, and Sales”
- Ep 127: “Book Marketing Tips from Experts (Part 7)”
- Ep 126: “Media Interviews & Book Marketing”
- Ep 125: “Book Marketing Tips from Experts (Part 6)”
- Ep 124: “Goal Setting for Authors”
- Ep 123: “Author Answers: Social Media Engagement”
- Ep 122: “Speaking, Podcasts & Mailing Lists”
- Ep 121: “Authors Answers: DIY Blog Tours”
- Ep 120: “Book Launches & Pay-Per-Click Advertising”
- Ep 119: “Author Answers: Choosing Comparison Titles”
- Ep 118: “Writing as a Career & Audiobooks”
- Ep 117: “Self-Publishing & Book Launches”
- Ep 116: “Podcasting for Book Marketing”
- Ep 115: “Author Answers: Best Marketing Activities”
- Ep 114: “Book Launches & Video Marketing”
- Ep 113: “Writing Faster, Marketing Smarter”
- Ep 112: “Book Marketing Momentum”
- Ep 111: “Building Book Launch Teams”
- Ep 110: “Book Launches and Distribution”
- Ep 109: “Email Lists & Facebook Live”
- Ep 108: “Facebook Ads for Book Marketing”
- Ep 107: “NaNoWriMo, Writing, and Marketing”
- Ep 106: “Book Marketing Success & Failure”
- Ep 105: “Telling Stories & Reaching Readers”
- Ep 104: “Connect With Other Authors”
- Ep 103: “Maximizing Your Book Marketing”
- Ep 102: “Audiobooks and Book Marketing”
- Ep 101: “Author Email Marketing Automation”
- Ep 100: “Looking Back, Looking Forward”
- Ep 099: “Maximizing Book Promotions”
- Ep 098: “Meta Data Is Your Brand”
- Ep 097: “Kindle in Motion & More”
- Ep 086 – How To Create an Irresistible Opt-In Incentive