Ep 106: “Book Marketing Success & Failure”

106 book marketing success failure featured

Welcome to the 106th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Book Marketing Success & Failure

In this episode, we were joined by bestselling children’s author, A.J. Cosmo. He shared his insights into the things that brought him the success that he’s seen, as well as some of the things that he’s seen failure in, and what he was able to learn from those experiences.

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Featured Quotes

“If there was one takeaway to give anybody listening, it’s that the best marketing I have achieved is one where I make a personal connection with somebody who stumbled upon me. That is so unbelievably powerful that you can literally ignore everything else that you do marketing-wise in order to concentrate on that.”

“Writing in general, if you put it out in the public, it’s like standing in a public forum completely naked. At best, you get a compliment; at worst, you get ridiculed. But the absolute worst thing that can happen to you is that nobody pays attention to you at all. I had to get over that fear. I had to say, “You know what? Whatever I create has a value to it, whether it be to me, whether it be to other people. But we cannot know what the feedback is until it’s out there.” I see so many people that handicap themselves by being afraid of what could be rather than seeing what actually is.”

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