Welcome to the 118th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!
Writing as a Career & Audiobooks
In this episode, we interviewed bestselling author Nathan Van Coops. He discussed the mindset you need for how you approach your writing, some great tips for book launches, and how to create audiobooks and why you should.
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Episode Resources:
- FREE: The Ultimate Author Checklist for Online Book Marketing
- NathanVanCoops.com
- Nathan on Twitter
- Nathan on Facebook
Featured Quotes
“Some things that I did, one is – and I recommend this on all fronts of publishing – to communicate with other authors and make sure that you are using them as assets, and vice versa, they are using you as assets. We did a multi-author event on Facebook for the launch, so I had a dozen or so other authors show up throughout the day to give away their books on my Facebook page for the launch, and then I also did a bunch of giveaways with my books. I did giveaways of a Kindle, I did Amazon gift card giveaways, things like that, just to drive traffic to this Facebook page so that there would be a constant stream of activity throughout the day.”
“I think that’s an important step. It’s part of taking yourself seriously as a writer. For a lot of us, you have to make the mental leap from “this is a hobby” or “this is a little side gig” to “this is a career.” It may be a second career, but you have to treat it like a job, because when you start to treat it like a job, other people around you also start to treat it like a job. They will respect your time, your writing time, your time spent reading or working on marketing – the things that you have to do, that you might be doing from your house, but it’s work and it’s a job. So you have to find a way to treat it that way. The more professional you are about your writing, then that translates to the rest of your life.”
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Other Episodes
Get caught up on the other episodes of The Author Hangout that you may have missed:
- Ep 145: “Million Dollar Book Business”
- Ep 144: “Network Net Worth”
- Ep 143: “Learning to Hack Learning”
- Ep 142: “Making Of The Perfect Optin”
- Ep 141: “Coaching Breeds Author Success”
- Ep 140: “Gumroad for Authors”
- Ep 139: “Above The Noise”
- Ep 138: “Goal Setting Check-in”
- Ep 137: “Relying On Others”
- Ep 136: “Honest Conversations on Book Marketing”
- Ep 135: “Recognition of Hard Work”
- Ep 134: “Improving Kindle Book Rankings”
- Ep 133: “Making Money Fast?”
- Ep 132: “Book Marketing & Book Launches”
- Ep 131: “Authors Answers: How To Get Book Reviews”
- Ep 130: “Author Answers: Author Street Teams”
- Ep 129: “Author Answers: Using KDP Select or Not”
- Ep 128: “Traffic, Subscribers, and Sales”
- Ep 127: “Book Marketing Tips from Experts (Part 7)”
- Ep 126: “Media Interviews & Book Marketing”
- Ep 125: “Book Marketing Tips from Experts (Part 6)”
- Ep 124: “Goal Setting for Authors”
- Ep 123: “Author Answers: Social Media Engagement”
- Ep 122: “Speaking, Podcasts & Mailing Lists”
- Ep 121: “Authors Answers: DIY Blog Tours”
- Ep 120: “Book Launches & Pay-Per-Click Advertising”
- Ep 119: “Author Answers: Choosing Comparison Titles”
- Ep 118: “Writing as a Career & Audiobooks”
- Ep 117: “Self-Publishing & Book Launches”
- Ep 116: “Podcasting for Book Marketing”
- Ep 115: “Author Answers: Best Marketing Activities”
- Ep 114: “Book Launches & Video Marketing”
- Ep 113: “Writing Faster, Marketing Smarter”
- Ep 112: “Book Marketing Momentum”
- Ep 111: “Building Book Launch Teams”
- Ep 110: “Book Launches and Distribution”
- Ep 109: “Email Lists & Facebook Live”
- Ep 108: “Facebook Ads for Book Marketing”
- Ep 107: “NaNoWriMo, Writing, and Marketing”
- Ep 106: “Book Marketing Success & Failure”
- Ep 105: “Telling Stories & Reaching Readers”
- Ep 104: “Connect With Other Authors”
- Ep 103: “Maximizing Your Book Marketing”
- Ep 102: “Audiobooks and Book Marketing”
- Ep 101: “Author Email Marketing Automation”
- Ep 100: “Looking Back, Looking Forward”
- Ep 099: “Maximizing Book Promotions”
- Ep 098: “Meta Data Is Your Brand”
- Ep 097: “Kindle in Motion & More”
- Ep 086 – How To Create an Irresistible Opt-In Incentive