Welcome to the 136th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!
Honest Conversations on Book Marketing
In this episode, you get a rare look inside a conversation between our host Shawn Manaher and bestselling author and book marketing coach, Chandler Bolt. Shawn just hit “record” and they kept on talking. There are some great nuggets of truth that you don’t want to miss.
Listen to the Show / Podcast
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Episode Resources:
- FREE: The Ultimate Author Checklist for Online Book Marketing
- Chandler Bolt’s Free Book Marketing Video Training
- Free Webinar w/ Chandler Bolt
Featured Quotes
“You have to be willing to be more patient, and audience-building becomes more important than ever. Because your best customer as a fiction author is the repeat buyer. That’s why it’s so important – you see people like Nick Stephenson have a lot of success with this; one of our coaches, he’s had some great success with this – they a lot of times will do the free first book model to get people hooked into a series. I’ve seen that work pretty well. But whatever you do, you have to build an audience outside the platform.”
“I think that’s the message that I would really like to share with fiction authors: you’ve got to get in the game and you’ve got to fail. You’ve got to get some books out there and keep growing your audience, because growing your audience is what’s going to really sustain you for the long term, and it’s what’s going to really help build this following. It’s not going to happen overnight; you don’t have as high a likelihood of success as nonfiction.”
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Other Episodes
Get caught up on the other episodes of The Author Hangout that you may have missed:
- Ep 145: “Million Dollar Book Business”
- Ep 144: “Network Net Worth”
- Ep 143: “Learning to Hack Learning”
- Ep 142: “Making Of The Perfect Optin”
- Ep 141: “Coaching Breeds Author Success”
- Ep 140: “Gumroad for Authors”
- Ep 139: “Above The Noise”
- Ep 138: “Goal Setting Check-in”
- Ep 137: “Relying On Others”
- Ep 136: “Honest Conversations on Book Marketing”
- Ep 135: “Recognition of Hard Work”
- Ep 134: “Improving Kindle Book Rankings”
- Ep 133: “Making Money Fast?”
- Ep 132: “Book Marketing & Book Launches”
- Ep 131: “Authors Answers: How To Get Book Reviews”
- Ep 130: “Author Answers: Author Street Teams”
- Ep 129: “Author Answers: Using KDP Select or Not”
- Ep 128: “Traffic, Subscribers, and Sales”
- Ep 127: “Book Marketing Tips from Experts (Part 7)”
- Ep 126: “Media Interviews & Book Marketing”
- Ep 125: “Book Marketing Tips from Experts (Part 6)”
- Ep 124: “Goal Setting for Authors”
- Ep 123: “Author Answers: Social Media Engagement”
- Ep 122: “Speaking, Podcasts & Mailing Lists”
- Ep 121: “Authors Answers: DIY Blog Tours”
- Ep 120: “Book Launches & Pay-Per-Click Advertising”
- Ep 119: “Author Answers: Choosing Comparison Titles”
- Ep 118: “Writing as a Career & Audiobooks”
- Ep 117: “Self-Publishing & Book Launches”
- Ep 116: “Podcasting for Book Marketing”
- Ep 115: “Author Answers: Best Marketing Activities”
- Ep 114: “Book Launches & Video Marketing”
- Ep 113: “Writing Faster, Marketing Smarter”
- Ep 112: “Book Marketing Momentum”
- Ep 111: “Building Book Launch Teams”
- Ep 110: “Book Launches and Distribution”
- Ep 109: “Email Lists & Facebook Live”
- Ep 108: “Facebook Ads for Book Marketing”
- Ep 107: “NaNoWriMo, Writing, and Marketing”
- Ep 106: “Book Marketing Success & Failure”
- Ep 105: “Telling Stories & Reaching Readers”
- Ep 104: “Connect With Other Authors”
- Ep 103: “Maximizing Your Book Marketing”
- Ep 102: “Audiobooks and Book Marketing”
- Ep 101: “Author Email Marketing Automation”
- Ep 100: “Looking Back, Looking Forward”
- Ep 099: “Maximizing Book Promotions”
- Ep 098: “Meta Data Is Your Brand”
- Ep 097: “Kindle in Motion & More”
- Ep 086 – How To Create an Irresistible Opt-In Incentive