Welcome to the 82nd episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!
The ONE Social Media Platform You Should Be on Today!
In this episode, we continue the new series where we will share some of the key tenets of book marketing success. Last week we talked about how to develop a reader profile and this week we are diving into social media, looking specifically at which social media platform you should be on today.
Listen to the Show / Podcast
Podcast: Play in new window | Download (31.0MB)
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Episode Resources:
- How To Get Started on Social Media by Frances Caballo
- Why You Need an Author Platform
Outline/Notes
Introduction
- Social Media Rant! What it is not and what it is.
- 3 Questions That Will Help You Define The One Social Media Platform you should be on.
- My Recommendation: The ONE social media platform you should be on today & Exceptions
Shawn’s Social Media Rant
- Social media is not about where you are, but what you do to create connection.
- Social media is not about “how much is enough to get by”, but the frequency and volume you can properly give.
- Social media is not about loyalty to one channel, but omnipresence across many (The 10 X Rule by Grant Cardone)
- Social media is not about precision but visibility
- Social media is about the base, all about the base, all about YOUR reader base.
The Ultimate Social Media Strategy for Authors
- Share value with your readers.
- Create platform awareness
- Sell books
While social media is hard, it takes work, it takes effort, it’s doesn’t mean, it’s an impossibility.
How To Select the ONE Social Platform you should be on as an author?
- Define Your Audience through A Reader Profile
- Answer 3 simple questions
- Where is my audience? Where is my audience active? What social media niches sites are right for you?
Why Facebook is The One Social Platform Every Author Should be on.
- Demographic: The world is represented by Facebook
- Usage: 30+ minutes / day
- Paid: Facebook Ads
- Financial: Profitability
Exception Apply Only IF…
- You’ve mastered facebook first.
- Seeing success, not just followers.
- Are seeing sales through your book marketing system.
Selecting Your Social Media Platform
- Step 1 – Research your audience by creating a reader profile.
- Step 2 – Identify where they are at and ask key questions.
- Step 3 – Start with Facebook.
- Step 4 – Learn from others like Joanna Penn, Mark Dawson, Tim Grahl, etc on how to.
- Step 5 – Master ONE and then learn them all to become omnipresent.
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Other Episodes
Get caught up on the other episodes of The Author Hangout that you may have missed:
- Ep 145: “Million Dollar Book Business”
- Ep 144: “Network Net Worth”
- Ep 143: “Learning to Hack Learning”
- Ep 142: “Making Of The Perfect Optin”
- Ep 141: “Coaching Breeds Author Success”
- Ep 140: “Gumroad for Authors”
- Ep 139: “Above The Noise”
- Ep 138: “Goal Setting Check-in”
- Ep 137: “Relying On Others”
- Ep 136: “Honest Conversations on Book Marketing”
- Ep 135: “Recognition of Hard Work”
- Ep 134: “Improving Kindle Book Rankings”
- Ep 133: “Making Money Fast?”
- Ep 132: “Book Marketing & Book Launches”
- Ep 131: “Authors Answers: How To Get Book Reviews”
- Ep 130: “Author Answers: Author Street Teams”
- Ep 129: “Author Answers: Using KDP Select or Not”
- Ep 128: “Traffic, Subscribers, and Sales”
- Ep 127: “Book Marketing Tips from Experts (Part 7)”
- Ep 126: “Media Interviews & Book Marketing”
- Ep 125: “Book Marketing Tips from Experts (Part 6)”
- Ep 124: “Goal Setting for Authors”
- Ep 123: “Author Answers: Social Media Engagement”
- Ep 122: “Speaking, Podcasts & Mailing Lists”
- Ep 121: “Authors Answers: DIY Blog Tours”
- Ep 120: “Book Launches & Pay-Per-Click Advertising”
- Ep 119: “Author Answers: Choosing Comparison Titles”
- Ep 118: “Writing as a Career & Audiobooks”
- Ep 117: “Self-Publishing & Book Launches”
- Ep 116: “Podcasting for Book Marketing”
- Ep 115: “Author Answers: Best Marketing Activities”
- Ep 114: “Book Launches & Video Marketing”
- Ep 113: “Writing Faster, Marketing Smarter”
- Ep 112: “Book Marketing Momentum”
- Ep 111: “Building Book Launch Teams”
- Ep 110: “Book Launches and Distribution”
- Ep 109: “Email Lists & Facebook Live”
- Ep 108: “Facebook Ads for Book Marketing”
- Ep 107: “NaNoWriMo, Writing, and Marketing”
- Ep 106: “Book Marketing Success & Failure”
- Ep 105: “Telling Stories & Reaching Readers”
- Ep 104: “Connect With Other Authors”
- Ep 103: “Maximizing Your Book Marketing”
- Ep 102: “Audiobooks and Book Marketing”
- Ep 101: “Author Email Marketing Automation”
- Ep 100: “Looking Back, Looking Forward”
- Ep 099: “Maximizing Book Promotions”
- Ep 098: “Meta Data Is Your Brand”
- Ep 097: “Kindle in Motion & More”
- Ep 086 – How To Create an Irresistible Opt-In Incentive
