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Book Marketing Tools

Ep 100: “Looking Back, Looking Forward”

Welcome to the 100th (WHOA!!) episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Looking Back, Looking Forward

In this episode, our host Shawn Manaher reflected on the lessons learned, for us and for authors, in the past 100 episodes. He also hints at what we have coming for you both from Book Marketing Tools and The Author Hangout in the next 100 episodes! This is a quick one, but packed with great information for you as an author.

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Featured Quotes

“A lot of times authors and experts were talking about the mindset that they had to overcome. The fear, failure, struggle, the challenges that they had to face. It all was able to overcome through a mindset that said, “You know what, I’m struggling here in this area but I’m going to overcome it.” As an author when you’re looking at all the struggles and challenges that you’re going to face, you really want to consider the mindset that you have so that you can solve the problems that you have. As an author your number one job is really to figure things out. Figure out what you need to do in order to do that email list, to do promotions, to get reviews, to build that platform. Your job is to figure those things out.”

“We would ask every author and every expert and the three common themes that we saw throughout the entirety of these hundred episodes is write. Write more books. Write more books so that you can have something as a promotion. Write more books so that you can have a back list to sell. Write more books so that you stay fresh as an author. Those authors who are publishing on a regular basis, at least once a quarter or even every six months seem to have an advantage over those that do not.”

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