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Book Marketing Tools

Ep 083: How To Use Content Marketing To Delight Your Readers

Welcome to the 83rd episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

How To Use Content Marketing To Delight Your Readers

In this episode, we continue the new series where we will share some of the key tenets of book marketing success. Last week we talked about which social media platform you should be on today and this week we are covering how to use content marketing to delight your readers.

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Episode Resources:



  • Introduction to content marketing
  • 10 Rules for Content Marketing
  • 90 Content Ideas for your genre

Content Marketing Introduction

  • Content Strategy – The plan you have to use content to sell more books.
  • Content Creation – How you are going create the content.
  • Content Management- How you manage everything about content.)
  • Content Promotion – How you get the word out about your content.
  • Content Metrics – Measuring the results of your content strategy, creation, management and promotion.

The Purpose of Content Marketing

  • Give Value.
  • Get Sales.

It’s not about silver bullets, but consistent effort at the basics..

10 Rules To Content Marketing

  • Start Today!
  • Be Consistent
  • Calendars are your friends
  • 80 / 20 Value
  • Re-purpose everything!
  • Give exclusive content
  • Delight, surprise and amaze
  • Make Deeper Connection
  • Engage
  • Outsource

90 Content Ideas for Authors.

  • Roamnce Authors
  • Christian Authors
  • Thriller Authors

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