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Ep 086 – How To Create an Irresistible Opt-In Incentive

Welcome to the 86th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

How To Create an Irresistible Opt-In Incentive

In this episode we are looking at How To Create an Irresistible Opt-In Incentive and giving you 36-optin incentive ideas to get you started.

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Episode Resources:

How To Build An Email List in 30-days

Free guide for authors: Getting Reviews For Your Book


36 Optin Incentive Ideas

  1. eBooks or guides
  2. Audio versions of your books
  3. Short stories or novellas
  4. Access to deleted scenes
  5. Sneak previews or excerpts
  6. Alternative endings
  7. Chapters of a book
  8. Bonus material
  9. Bundled book offers
  10. A behind-the-scenes look at your characters, topic, or writing process
  11. Secret insider information
  12. Exclusive, never-before-published content
  13. Promotion codes or discount and free shipping coupons
  14. White papers or research reports
  15. Blueprints
  16. Manuals
  17. Cheat sheets
  18. Resource lists
  19. Checklists
  20. Helpful worksheets or workbooks
  21. Case studies
  22. Email courses
  23. A special 14-day or 30-day email series
  24. Video courses
  25. Entry into a contest or giveaway
  26. Free online tools
  27. A toolkit or bundle of related materials
  28. Downloadable themed printables
  29. Downloadable DIY instructables
  30. Access to the answers of a fun survey or quiz the subscriber completed
  31. Access to a challenge
  32. A newsletter
  33. Free training
  34. A free consultation
  35. Recorded coaching calls, interviews, or keynote speaches
  36. Free VIP membership

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  • Great episode, and very timely too! Want to add in reference to #28: try a coloring page! They’re all the rage now, and it might be perceived as a novelty for a non-coloring-book book, but it will definitely get attention. Have someone illustrate a key scene from your novel or line up the cast of characters as you envision them in illustrated form. Then hold a contest for people to color them in, submit them and win…something.

    • Love that idea to add a coloring book! Have you actually done this tactic? Seen any results?

      • No, I haven’t. I’m still in the process of finalizing the re-launch of my platform. But given how hot coloring books are, I’m going to try it, at least as a gimmick!

  • What a jam packed episode! 15 minutes yet the most notes I have taken by far! Great ideas all around! I’d also like to add that a lot of these ideas will make great blog posts for fiction writers. I picked one freebie for email opt in and am going to use a ton of these ideas for blog posts. Thanks for sharing!