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Book Marketing Tools

Ep 109: “Email Lists & Facebook Live”

Welcome to the 109th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Email Lists & Facebook Live

In this episode, we were joined again by bestselling author and book marketing coach, Shelley Hitz. She shared great insights into why building an email list is so important, how authors, even those who are introverts, can use Facebook Live to engage with their readers, and more.

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Featured Quotes

“It’s so easy, whether it’s books or projects or bright shiny objects or this new training or this new thing, or “I’m going to try this new marketing technique,” we get all over the map. And when we really get laser-focused and really put our energy into one main area for a significant period of time – oh my goodness, you are going to see results. And if you don’t see results, you’ll know that’s not your sweet spot.”

“What I found is it’s the 80/20 rule: 20% of your efforts will produce 80% of your results. After so many books, after so many launches, I realized, “Wow, we get most of our sales from our email list.” We have put a lot of effort into building our email list over the years. So what I did for the Prolific Publisher book launch is I simply wrote three emails, scheduled them to my author list, and I created a really valuable bonus, $47 bonus. So I did that, and I’m done. I’m done with the launch.”

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  • Thanks for having me on the show again! I enjoyed it.