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Category: Marketing

link to Ep 122: “Speaking, Podcasts & Mailing Lists”

Ep 122: “Speaking, Podcasts & Mailing Lists”

In this episode, we were joined by Michael Neeley. He has a really unique story regarding his book, which leads into some great advice on building your audience, and using speaking and podcasts to...

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link to Launching a Book – 3 Tips for Strong and Consistent Messaging

Launching a Book – 3 Tips for Strong and Consistent Messaging

Want to know what bestsellers have in common? Killer copy. Think about it: no one has ever read a book’s product page and thought, “Meh, this doesn’t...

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link to 40 Content Marketing Ideas for Romance Authors

40 Content Marketing Ideas for Romance Authors

Struggling with content ideas for your marketing? Here are 40 content ideas that you can model after when trying to figure out what you should say to your romance readers. We've broken your...

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link to Ep 121: “Authors Answers: DIY Blog Tours”

Ep 121: “Authors Answers: DIY Blog Tours”

In this episode, we answer another author question. In a twist, we invited past guest, Alana Terry, to answer a question about whether it is better to use a blog tour service or if you should run...

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link to 7 Questions to One Smart Book Launch Distribution Strategy

7 Questions to One Smart Book Launch Distribution Strategy

Placement is a critical component in meeting specific buyer needs and demand. In addition, a distribution channel can help you expand your reach and grow your revenue. While many authors would love...

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link to Ep 120: “Book Launches & Pay-Per-Click Advertising”

Ep 120: “Book Launches & Pay-Per-Click Advertising”

In this episode, we interviewed bestselling author, Gregory Diehl. He shared insights on how he turned books in two different genres into bestsellers. He also gave tips on using Amazon ads to help...

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We are Book Marketing Tools. We create tools for authors and publishers to be able to better promote their books. We also create helpful content and the popular podcast The Author Hangout, geared toward featuring bestselling authors and book marketers.

 
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