Welcome to the 12th episode of The Author Hangout, our interview series and podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help! “We were able to find that, every day that we’ve […]
The Author Hangout is back! After a great first season, we took the summer off to look back at the good parts and the parts that needed improvement from Season 1. Then we brainstormed and now we’re back with some great ideas, amazing interviews, and more book marketing tips and advice for you!
In this episode, we were joined by previous guests, Jason Wiser, Tara Meyer-Robson, Cristin Harber, Kathy Meis, Randy Ingermanson, and Tim Grahl! We had a great panel discussion to help you with your book marketing!
Selling books can be hard. Luckily, there are proven steps you can take to start to generate sales, which leads to more sales, which leads to more exposure and more sales. We were joined by CJ Lyons, a bestselling author who has sold over a million books. We discussed marketing tips for new authors, why it is important to start writing the next book, and questions every author should be asking themselves.
We were joined by Carole Jelen, a book publicist and an author, and we talked about how to build your author platform. We discussed how to run your self-publishing business as a business, what an author platform is, the two different kinds of marketing, and how your author platform works together to promote your brand and your books!
We have talked about email marketing and building an email list in almost every episode, because it really is that important to successful, long-term book marketing. Now, we’ll devote an entire episode to helping you FINALLY learn how to set up an e-mail list and how to use it effectively. Learn about setting up a mailing list and how to use it to sell more books!
Book marketing is tricky. Authors think that they should be on social media, but don’t really know what to do, how to engage with readers, etc. Luckily, in this episode, we are joined by Neal Schaffer, author of “Maximize Your Social”. He discussed creating that social media strategy, as well as specific tips and ideas for multiple social media platforms!
Many authors sell maybe only a few hundred copies of their books. Others sell far less than that. Tim Grahl from the Out:reach group and author of “Your First 1000 Copies” likes to help authors get over that initial hump. He believes in reaching out to readers and engaging with them to sell more books.
While authors sometimes struggle with marketing, they are masters at storytelling! Use this skill, this craft in your book marketing efforts! We will be joined by Kathy Meis, the owner of Bublish, and she will share about using your unique voice and storytelling techniques in order to market your book, reach more readers!
We were joined by bestselling author Cristin Harber who sold 20,000 books in 1 month, and she discussed finding your readers. One of the best ways to market your book is to find your readers. They are online, they are waiting to learn about books like yours, you just need to find them.