Building an author platform is an important part of of a long-term book marketing plan. One of the ways that you can draw readers in and establish a platform is through consistent blogging about your topic if you’re nonfiction author, or about your writing and other books if you’re a fiction author.
Marketing is a very important part of the publishing process. Sure, you could publish without marketing, but you probably aren’t going to sell many books. We were joined by Kim Martin, the owner of Jera Publishing, and we talked about marketing, how to network with others, and an important part of the publishing process that many self-published authors skip.
We were joined by Joanna Penn for a really great interview. She discussed her journey to becoming an author, including some of her failures that you can learn from, as well as get inspiration from. She also discussed the business side of being an author, and how you need to have a long-term view of your author business.
We were joined by Angela Bole, the Executive Director of the Independent Book Publishers Association. She discussed the importance of meta data, some tips for getting your meta data right, and some other helpful tips when it comes to the business side of being an independent publisher.
We were joined by bestselling author Nick Stephenson who chatted with us about how he grew his mailing list that was getting a couple of people subscribing a week, and the changes he made to get many more readers subscribing each day. We also asked him about his use of meta data and how that significantly increased his Amazon visibility and sales.
Heather Hart, our guest in this episode, shares some really basic tips on what authors should be doing to market their books, whether you are a fiction author or a nonfiction author, and why that doesn’t even really matter because marketing is marketing.
In this episode, we were joined by bestselling author Shelley Hitz. We discussed various methods authors can use to get reviews, some methods of getting reviews you should stay away from, how to handle bad reviews, and some other great book marketing tips!
We interviewed bestselling author Alana Terry, who discusses blog tours and her experience with them. She shares how she has done them in the past, how she does a blog tour now, and some tips and tricks for those authors looking to do their own blog tour!
Marketing, Publishing, The Author Hangout, Writing
In this episode, we were joined by Sean Platt from Sterling & Stone. He has several books in fiction and nonfiction, and he is always pushing the boundaries, trying new things. Most importantly, he is a workhorse, and is publishing several books a year and maintaining a high star rating! He talks about how he makes that possible, his thoughts on topics such as book pricing, marketing strategies, and treating your books as a business.