To kick off Season 3, we interviewed bestselling author Michael Bunker, who shares with us the method he uses to get reviews for his book, how he builds his email list, and some great thoughts on building your author branding.
Wow… we can’t believe we’re already in Season 3 for The Author Hangout. In this episode we talk about what we’ve been up to at Book Marketing Tools, we looked back at Season 2 with some of the highlights, and then looking forward to the changes coming for The Author Hangout in Season 3.
We take a look back at our 5th episode, because our guest, book marketer Tim Grahl shares tons of great insights on how much better emails lists are than social media, why systems are so important for all authors when it comes to marketing, and more!
Marketing, Publishing, Social Media, The Author Hangout, Writing
In every episode during Season 2, we asked every single one our guests this one question… “If you had to start all over again today as an author, what would you do differently?” We think this is an important question, because it really helps to dial in the most important things that authors should be doing.
Building an author platform is an important part of of a long-term book marketing plan. One of the ways that you can draw readers in and establish a platform is through consistent blogging about your topic if you’re nonfiction author, or about your writing and other books if you’re a fiction author.
Marketing is a very important part of the publishing process. Sure, you could publish without marketing, but you probably aren’t going to sell many books. We were joined by Kim Martin, the owner of Jera Publishing, and we talked about marketing, how to network with others, and an important part of the publishing process that many self-published authors skip.
We were joined by Joanna Penn for a really great interview. She discussed her journey to becoming an author, including some of her failures that you can learn from, as well as get inspiration from. She also discussed the business side of being an author, and how you need to have a long-term view of your author business.
We were joined by Angela Bole, the Executive Director of the Independent Book Publishers Association. She discussed the importance of meta data, some tips for getting your meta data right, and some other helpful tips when it comes to the business side of being an independent publisher.