There’s no better marketing tool for your book than your book itself. The quality of your manuscript speaks volumes, communicating to readers that you’re a legitimate author with serious writing chops. To ensure your book sends the best message, don’t hit the publish button before you double check that it’s ready for market. Here’s a […]
In this episode, Shawn Manaher answers a great question about social media engagement from author Mike Stop Continues, in our popular “Author Answers” series. Shawn loves lists and he lists 4 great keys to proper social media engagement as an author.
Author Platform, Book Launch, Marketing, Social Media
A successful book launch starts with laying the groundwork for a solid online presence and fan base months before publication. Without either of those things, you’ll have a tough time selling your new book. Although you don’t need a massive platform, you should create plenty of opportunities for readers to find you and get to […]
Author Platform, Marketing, Publishing, The Author Hangout
In this episode, we were joined by Michael Neeley. He has a really unique story regarding his book, which leads into some great advice on building your audience, and using speaking and podcasts to help increase your author profile.
Want to know what bestsellers have in common? Killer copy. Think about it: no one has ever read a book’s product page and thought, “Meh, this doesn’t sound great but I’ll buy it anyway.” Nope, the writers behind the product pages have spent painstaking hours crafting copy that resonates with specific readers and triggers them […]
Struggling with content ideas for your marketing? Here are 40 content ideas that you can model after when trying to figure out what you should say to your romance readers. We’ve broken your romance content ideas into the two sections: Social Media and Video 20 Social Media Content Ideas for Romance Authors Celebrate book-related holidays (with hashtags, […]
In this episode, we answer another author question. In a twist, we invited past guest, Alana Terry, to answer a question about whether it is better to use a blog tour service or if you should run your own blog tours.
Placement is a critical component in meeting specific buyer needs and demand. In addition, a distribution channel can help you expand your reach and grow your revenue. While many authors would love to see their books prominently displayed on the shelves of local bookstores, there is so much more that goes into the development of […]
Marketing, Publishing, Social Media, The Author Hangout
In this episode, we interviewed bestselling author, Gregory Diehl. He shared insights on how he turned books in two different genres into bestsellers. He also gave tips on using Amazon ads to help get even more sales for his books.
While authors who have gone the traditional publishing route have very little—if any—control over the price of their books, independent authors have plenty of freedom to set and alter pricing as they please. Being in the latter group sounds great, but freedom can be a tremendous source of uncertainty for Indies as there’s no guaranteed […]