In this episode, Shawn explores what it takes to make the perfect optin, to get people onto your mailing list. Nearly every guest on The Author Hangout has mentioned the importance of mailing lists, and the optin is the make or break moment for your mailing list.
The reclusive, brooding author writing in the shadows no longer exists. With social networking now being a crucial skill for every writer—especially an indie, his seclusion has impaired his ability to grow an audience organically and market his books effectively. He is unknown and irrelevant. If you’re on this path, do yourself a favor and […]
In this episode, Shawn examines how coaching, even informal coaching, can help you take your author business to the next level. He provides a snapshot of ABSOLUTELY FREE coaching (with zero sales pitches), helping you to identify the areas of your business to work on this next month.
In this episode, we interviewed author Amy Young. She shared her journey to becoming an author, as well as her experience using Gumroad as an author, for selling your books but also using it to create additional income streams. Who doesn’t need that?
Are you leveraging email marketing for your book launch? Do your subscriber numbers look a little sad? While there are hundreds of ways you can promote your email list, we’ve handpicked a few of the most effective so that you can build your list fast. If you’re only months away from launch day, these are […]
In this episode, Shawn explores the formula for helping you to get above the noise of all of the other authors promoting their book. You will also learn who swindled him for all of his biscuits (seriously).
In this episode, Shawn looks back at the goal setting episode from the beginning of the year. Have your author goals for 2017 been put on the back burner or are they still your focus? Get some encouragement to blast through those goals!
You’ve probably read thousands of marketing emails over the course of your life, but have you ever thought about why you opened them? If they persuaded you to take action, have you considered what it was about the copy that convinced you? Understanding the elements of a compelling email will not only help you craft […]
In this episode, Shawn explores one of the best AND worst parts of this whole author business and business in general: relying on others. He also shows you how to prepare yourself to succeed in this ever-growing industry.
Book Launch, List Building, Marketing, The Author Hangout
In this episode, you get a rare look inside a conversation between our host Shawn Manaher and bestselling author and book marketing coach, Chandler Bolt. Shawn just hit “record” and they kept on talking. There are some great nuggets of truth that you don’t want to miss.