One of the most inconvenient truths many writers come to realize when launching a book for the first time is that tactics like social media marketing, blogging, and podcasting, don’t necessarily result in book sales. That’s a harsh and deflating reality when all you’ve imagined is publication swiftly followed by bestseller status and impressive royalty […]
Shawn switches things up a little bit and explores an area of this business that consumes the thoughts of many self-published authors: making money fast. It’s not a long episode, but listen and see where you can relate with Shawn’s experiences in your own self-publishing business.
Book Launch, Marketing, Publishing, The Author Hangout
In this episode, we were joined by bestselling author and pro book designer, Joel Friedlander. He shared some awesome insights for authors needing to market their books. He also talked about how to have a successful book launch.
Not so long ago, creating a landing page was a technologically challenging and time-consuming exercise. It was also outrageously expensive, which is not something an author on a shoestring budget wants to hear. Fortunately, there are now multiple, cost-effective options for building a beautiful landing page with all of the dressing but none of the […]
In this episode of Author Answers, Shawn Manaher answers an call-in question from an author asking about the best ways to get book reviews. Shawn shares 3 main areas to focus on to help you get reviews for your book when you need them most.
Marketing, Publishing, Social Media, The Author Hangout
In this episode of Author Answers, Shawn Manaher answers an email from a long-time listener about using street teams for helping you to market your book. He shares great tips about assembling and utilizing your street team, as well as some exciting Book Marketing Tools news. Don’t miss this episode!
Your book’s ready for launch—or it’s just about there—but you have two major problems. You don’t have an author website or established platform ready for release day. You don’t have the time or resources to do anything about it now. Believe it or not, authors find themselves in this position all the time. With their […]
In this Author Answers episode, R.J. Adams from Book Marketing Tools answers a question from author Vicky Cashman about whether using KDP Select is right for her book or not. R.J. shares some great tips and things to consider when making this decision for your book.
In this episode, Shawn expanded on the awesome goal-setting episode from last week, and shared the story of The Author Hangout podcast and how that directly relates to you as an author in growing your own traffic, subscribers, and sales for your books.
Book Launch, List Building, Marketing, Social Media
While most of the writing and publishing process is a solitary effort, the same cannot be said for marketing. You need a group of enthusiastic people who will readily volunteer to serve as your mouthpiece, spreading the word about your books and—in turn—expanding your audience and reach. In marketing terms, we call this group a […]