We were joined by Carole Jelen, a book publicist and an author, and we talked about how to build your author platform. We discussed how to run your self-publishing business as a business, what an author platform is, the two different kinds of marketing, and how your author platform works together to promote your brand and your books!
We have talked about email marketing and building an email list in almost every episode, because it really is that important to successful, long-term book marketing. Now, we’ll devote an entire episode to helping you FINALLY learn how to set up an e-mail list and how to use it effectively. Learn about setting up a mailing list and how to use it to sell more books!
Book marketing is tricky. Authors think that they should be on social media, but don’t really know what to do, how to engage with readers, etc. Luckily, in this episode, we are joined by Neal Schaffer, author of “Maximize Your Social”. He discussed creating that social media strategy, as well as specific tips and ideas for multiple social media platforms!
Many authors sell maybe only a few hundred copies of their books. Others sell far less than that. Tim Grahl from the Out:reach group and author of “Your First 1000 Copies” likes to help authors get over that initial hump. He believes in reaching out to readers and engaging with them to sell more books.
While authors sometimes struggle with marketing, they are masters at storytelling! Use this skill, this craft in your book marketing efforts! We will be joined by Kathy Meis, the owner of Bublish, and she will share about using your unique voice and storytelling techniques in order to market your book, reach more readers!
We were joined by bestselling author Cristin Harber who sold 20,000 books in 1 month, and she discussed finding your readers. One of the best ways to market your book is to find your readers. They are online, they are waiting to learn about books like yours, you just need to find them.
This is the first episode of The Author Hangout! We were joined by Jason T. Wiser, host of the Get on Track, Stay on Track podcast. He shares insights into social media to help authors navigate the world of social and how to use it to grow their author platform.