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Category: Marketing

link to Ep 097: “Kindle in Motion & More”

Ep 097: “Kindle in Motion & More”

In this episode, we were joined by bestselling author Rachel Van Dyken. She shared about her experiences as an author, what she thought about being in on the ground floor of the newest ebook reading...

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link to 6 Marketing Hooks to Grab Your Audience

6 Marketing Hooks to Grab Your Audience

I don’t fish much. However, my son likes to fish, so I have had to learn a few things about fishing. One of the most important lessons I have learned about fishing is that one type of bait will not...

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link to How Big Publishers Stack the Deck

How Big Publishers Stack the Deck

As an industry, self publishing is still in its infancy. The Amazon model created extraordinary opportunities for aspiring authors to publish books that traditional publishers rarely considered in...

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link to Build Relationships with Readers via Live Events

Build Relationships with Readers via Live Events

Most twenty-first century authors market primarily online. Some say that in-person marketing is a waste of time. If you’ve ever done a signing at a bookstore and watched virtual tumbleweeds blow...

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link to 5 Ways Authors Can Use Facebook To Promote Their Book

5 Ways Authors Can Use Facebook To Promote Their Book

Facebook. Home to billions of people around the world. This has to be a great marketing tool, surely? Yes, it can be. Only if you use it right. So check out these 5 ways you can use Facebook to...

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link to Great Tips For Branding Your Book Series

Great Tips For Branding Your Book Series

You’ve got a great business – you know your subject matter really well, and you’ve got customers that love you, because of that.  Customers who keep on asking ‘Have you got a book?  How...

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We are Book Marketing Tools. We create tools for authors and publishers to be able to better promote their books. We also create helpful content and the popular podcast The Author Hangout, geared toward featuring bestselling authors and book marketers.

 
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