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Category: Marketing

link to 13 Key Questions to Ask About Your Audience Before a Book Launch

13 Key Questions to Ask About Your Audience Before a Book Launch

If your messaging isn’t properly targeted, people will feel duped. For this reason, you must identify who will be most receptive to your manuscript. Start by answering these 13 questions to dial in...

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link to Authors: Which Role Are You Neglecting?

Authors: Which Role Are You Neglecting?

Awhile back, I had the goal of redoing my office starting with painting the walls, and then putting in a hardwood floor. For some reason, the previous owners decided to wallpaper the room with...

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link to Ep 117: “Self-Publishing & Book Launches”

Ep 117: “Self-Publishing & Book Launches”

In this episode, we had Chandler Bolt on the show again. He is a bestselling author and expert book marketer, and he shared some great insights about self-publishing, as well as some book launch...

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link to How to Use a Competitive & Market Analysis for a Book Launch

How to Use a Competitive & Market Analysis for a Book Launch

Since it’s economically and physically unfeasible for book buyers to acquire them all, readers are making choices. To make sure your book has the best chance at being their choice, it’s critical...

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link to Ep 116: “Podcasting for Book Marketing”

Ep 116: “Podcasting for Book Marketing”

In this episode, we interviewed podcasting expert Ben Krueger. He shared great tips for authors on how you can use a podcast to catapult your author career, whether you are a fiction or nonfiction...

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link to 4 Steps to Establishing a Sensible Timeline for Your Book Launch

4 Steps to Establishing a Sensible Timeline for Your Book Launch

A book launch is not the time to embrace a crazy, let’s-see-what-happens-next approach. It needs some structure—a sense of order... it needs to be bound in time. Learn how to establish a timeline...

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We are Book Marketing Tools. We create tools for authors and publishers to be able to better promote their books. We also create helpful content and the popular podcast The Author Hangout, geared toward featuring bestselling authors and book marketers.

 
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