Content is the lifeblood of your entire launch campaign. It plays a crucial role in your success as an author, so it’s definitely not something you should overlook. If you’ve been following our...

Shawn Manaher, owner of Book Marketing Tools, kicks off 2017 with some great tips on goal setting for authors. You have dreams and goals for your books in 2017 and Shawn shows you how to accomplish...

There’s no better marketing tool for your book than your book itself. The quality of your manuscript speaks volumes, communicating to readers that you’re a legitimate author with serious writing...

In this episode, Shawn Manaher answers a great question about social media engagement from author Mike Stop Continues, in our popular "Author Answers" series. Shawn loves lists and he lists 4 great...

A successful book launch starts with laying the groundwork for a solid online presence and fan base months before publication. Without either of those things, you’ll have a tough time selling your...

In this episode, we were joined by Michael Neeley. He has a really unique story regarding his book, which leads into some great advice on building your audience, and using speaking and podcasts to...