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Category: Publishing

link to Going Low or Going High: Defining Your Book Launch Pricing Strategy

Going Low or Going High: Defining Your Book Launch Pricing Strategy

While authors who have gone the traditional publishing route have very little—if any—control over the price of their books, independent authors have plenty of freedom to set and alter pricing as...

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link to Ep 119: “Author Answers: Choosing Comparison Titles”

Ep 119: “Author Answers: Choosing Comparison Titles”

In this episode, we took an audience question again. R.J. Adams, from here at Book Marketing Tools, answered the question and gave some great tips on how to choose comparison titles for your book to...

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link to Authors: Which Role Are You Neglecting?

Authors: Which Role Are You Neglecting?

Awhile back, I had the goal of redoing my office starting with painting the walls, and then putting in a hardwood floor. For some reason, the previous owners decided to wallpaper the room with...

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link to Ep 117: “Self-Publishing & Book Launches”

Ep 117: “Self-Publishing & Book Launches”

In this episode, we had Chandler Bolt on the show again. He is a bestselling author and expert book marketer, and he shared some great insights about self-publishing, as well as some book launch...

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link to 5 Tips for Marketing Your Book to Libraries

5 Tips for Marketing Your Book to Libraries

With the advent of the e-book and ability for library patrons to borrow digital materials, is it worthwhile to market books to libraries? Before you answer, consider these statistics: 58% of...

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link to Ep 114: “Book Launches & Video Marketing”

Ep 114: “Book Launches & Video Marketing”

We were joined by bestselling author Mimika Cooney. She shared some great insights about how to make your book launch even more effective, as well as how to use video to promote your book.

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We are Book Marketing Tools. We create tools for authors and publishers to be able to better promote their books. We also create helpful content and the popular podcast The Author Hangout, geared toward featuring bestselling authors and book marketers.

 
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