Category: Marketing

Hire a publicist. The end. Okay, so we’re just kidding. Have you seen how much those guys charge, though? Tonight’s dinner might just be the last time you eat for a while. On a more...

For a newly-minted author with almost no clout, media coverage from TV, radio, magazine, and newspaper sources seems fanciful. After all, who would want to interview no-name little old you with a...

When you imagine a book tour, you might picture authors trekking from city to city, entertaining crowds of avid readers with special readings or signing copies of their latest book until their...

Are you planning to run a book giveaway or contest while launching or promoting your book? Click to learn about the legal ramifications of giveaways & contests.

If you’ve seen any giveaways or contests online, you’ll notice that some are more complex than others. The reality is that the setup process doesn’t have to be difficult no matter how complex...

When you’re evaluating various tactics for inclusion in your book launch marketing plan, few can rival a juicy giveaway as a means for reaching your goals. In fact, most authors who have...