Category: List Building

You’ve probably read thousands of marketing emails over the course of your life, but have you ever thought about why you opened them? If they persuaded you to take action, have you considered...

In this episode, Shawn explores one of the best AND worst parts of this whole author business and business in general: relying on others. He also shows you how to prepare yourself to succeed in this...

In this episode, you get a rare look inside a conversation between our host Shawn Manaher and bestselling author and book marketing coach, Chandler Bolt. Shawn just hit "record" and they kept on...

Incorporating email marketing into your book launch plan is one of the smartest things you can do as an author. This incredibly powerful tactic is not only cost-effective, but it also has the...

One of the most inconvenient truths many writers come to realize when launching a book for the first time is that tactics like social media marketing, blogging, and podcasting, don’t necessarily...

While most of the writing and publishing process is a solitary effort, the same cannot be said for marketing. You need a group of enthusiastic people who will readily volunteer to serve as your...