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Category: Book Launch

link to Ready to Launch? An Easy Shortcut for Authors Without an Author Website

Ready to Launch? An Easy Shortcut for Authors Without an Author Website

Your book’s ready for launch—or it’s just about there—but you have two major problems. You don’t have an author website or established platform ready for release day. You don’t...

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link to A Step-By-Step Guide for Mobilizing an Active and Highly Engaged Street Team

A Step-By-Step Guide for Mobilizing an Active and Highly Engaged Street Team

While most of the writing and publishing process is a solitary effort, the same cannot be said for marketing. You need a group of enthusiastic people who will readily volunteer to serve as your...

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link to 22 Ways to Leverage Your Street Team for a Book Launch

22 Ways to Leverage Your Street Team for a Book Launch

Do you have a street team? Have you been using your street team’s power to its fullest potential during book launches? If you answered “yes” to the first question but you’re not quite...

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link to Book Launches: Budgeting for a Bestseller

Book Launches: Budgeting for a Bestseller

This is the part during book launch planning where Negative Nancy’s and Debbie Downers usually come out to play. They’ll tell you that a book marketing program involves costs you can’t recover....

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link to 6 Quick-Fire Steps to a Killer Content Strategy for Your Book Launch

6 Quick-Fire Steps to a Killer Content Strategy for Your Book Launch

Content is the lifeblood of your entire launch campaign. It plays a crucial role in your success as an author, so it’s definitely not something you should overlook. If you’ve been following our...

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link to 10-Point Checklist to Get Your Book Ready for Launch

10-Point Checklist to Get Your Book Ready for Launch

There’s no better marketing tool for your book than your book itself. The quality of your manuscript speaks volumes, communicating to readers that you’re a legitimate author with serious writing...

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We are Book Marketing Tools. We create tools for authors and publishers to be able to better promote their books. We also create helpful content and the popular podcast The Author Hangout, geared toward featuring bestselling authors and book marketers.

 
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