We talk about the importance of building and maintaining an email list all the time: your list is an essential plank in your author platform, and it contains the names of your biggest fans. That’s...
Posts by Book Marketing Tools
Everyone knows the cliche, "Don't judge a book by the cover." Guess what? People judge your book by the cover. If you want people to take a chance on an author they haven't heard of, you need to...
This is a special episode of The Author Hangout. We have collected the answers from several of our past guests to our question, “Knowing what you know now, if you had to start all over today, what...
Often times, especially in self-publishing, we get into a mentality of having to do everything by ourselves. This doesn't have to be the case. You can and should outsource the cover design if you...
Sometimes certain promotional opportunities that cost money are just not in the budget. Luckily, with some sweat equity, there are some great things you can do to promote your book that don't...
One great tool that you may not have thought about is putting your book up for preorder. In this guest post, bestselling author Wesley Thomas outlines why this marketing practice works so well...