Posts by Book Marketing Tools

As an independently published author, I’m always looking for ways to increase my exposure and step up my marketing efforts. However, like many of us “indies”, I have learned that certain...

Ever love a movie in the theater . . . only to be disappointed when you watch it on TV? It’s the same with ebooks and print. They’re different media like movies and TV. Yet most of us write an...

In part 1 of this post, I gave you a couple of ideas of how to build tension in your story. Here are a few more ideas. Intentionally avoid the expected (the “elephant in the room”). You know...

Think of the last time you felt stressed. Maybe you were stuck in traffic. You had to inch along a few seconds at a time only to slam on the brakes multiple times. Horns were honking and you could...

Getting a bad review, and I mean a really bad review that is angry, vicious and unjustified (as if you killed their dog!) is an awful feeling. And believe me, whether you're Stephen King,...

Building a list is going to be one of the first things you will want to do. Having a list means you have people to promote your book to, and it's yours, and yours alone. What does this mean? What if...