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Book Marketing Tools

Ep 137: “Relying On Others”

Welcome to the 137th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Relying On Others

In this episode, Shawn explores one of the best AND worst parts of this whole author business and business in general: relying on others. He also shows you how to prepare yourself to succeed in this ever-growing industry.

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Featured Quotes

“In building your list, the result is the result of what you know so many people have talked about. That is, you’re able to create consistency of your income because you are no longer relying on other people for you to succeed. You have taken full control. You are no longer just at the mercy of other people. And with an email list, at will you can send out a broadcast to get people talking or interested in the things that you are talking about.”

“You need to build your email list. You need to do it in a systematic way. You need to leverage the power of your opt-ins. You need to get it distributed to as many places as possible. And you need to do it quickly. Those that are able to grow their email list over the next five, maybe seven years are going to be much more ahead of the game than people who are coming in it right now. If you don’t do it, you’re going to be left behind significantly.”

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