Book Marketing Tools

A study developed in the University of Greifswald in Germany by Dr. Martin Lotze analysed the brain activity of writers, athletes, and musicians, and found some interesting similarities among them. As a consequence, it led to conclusions regarding how creativity happens in the brain. To draw his conclusions, Dr. Lotze had to face the challenge […]

Awhile back, I had the goal of redoing my office starting with painting the walls, and then putting in a hardwood floor. For some reason, the previous owners decided to wallpaper the room with cream-colored wallpaper. It looked just like paint, but it was actually wallpaper. Since it had begun to fray in places, my […]

In this episode, we had Chandler Bolt on the show again. He is a bestselling author and expert book marketer, and he shared some great insights about self-publishing, as well as some book launch strategies and tips.

Since it’s economically and physically unfeasible for book buyers to acquire them all, readers are making choices. To make sure your book has the best chance at being their choice, it’s critical to understand what’s happening in the book market and what your competitors are doing.

In this episode, we interviewed podcasting expert Ben Krueger. He shared great tips for authors on how you can use a podcast to catapult your author career, whether you are a fiction or nonfiction author.

A book launch is not the time to embrace a crazy, let’s-see-what-happens-next approach. It needs some structure—a sense of order… it needs to be bound in time. Learn how to establish a timeline for your book launch.

With the advent of the e-book and ability for library patrons to borrow digital materials, is it worthwhile to market books to libraries? Before you answer, consider these statistics: 58% of Americans have a library card 48% of Americans who read a printed book in the past year used a library to borrow books. 64% […]

We are introducing a brand new segment called Author Answers. We’re taking questions from authors like you and answering them directly on this podcast. In this episode, we’re answering a question from author Brennan McPherson about the best marketing activities that product long-term results.

We were joined by bestselling author Mimika Cooney. She shared some great insights about how to make your book launch even more effective, as well as how to use video to promote your book.

From plumbers to publishers, the right tools are important for every profession. Unlike the amateur do-it-yourselfer, the physical tools required to do professional jobs are more specialized and extensive. While a handyman may tackle a plumbing job with a basic wrench and soldering gun, a skilled career plumber carries pipe wrenches, basin wrenches, cutters, torches, […]