You write books for a reason, right? So, what do you want to achieve with the launch of this particular book? Is it to generate pre-orders, sales, or affiliate and partner sales? Is it to hit bestseller lists and see your name trending along with the who’s who of the literary world? Is it to […]
Book Launch, Marketing, Social Media, The Author Hangout, Writing
In this episode, we interviewed bestselling author Nathan Van Coops. He discussed the mindset you need for how you approach your writing, some great tips for book launches, and how to create audiobooks and why you should.
If your messaging isn’t properly targeted, people will feel duped. For this reason, you must identify who will be most receptive to your manuscript. Start by answering these 13 questions to dial in your target audience.
A study developed in the University of Greifswald in Germany by Dr. Martin Lotze analysed the brain activity of writers, athletes, and musicians, and found some interesting similarities among them. As a consequence, it led to conclusions regarding how creativity happens in the brain. To draw his conclusions, Dr. Lotze had to face the challenge […]
Awhile back, I had the goal of redoing my office starting with painting the walls, and then putting in a hardwood floor. For some reason, the previous owners decided to wallpaper the room with cream-colored wallpaper. It looked just like paint, but it was actually wallpaper. Since it had begun to fray in places, my […]
Marketing, Publishing, Social Media, The Author Hangout, Writing
In this episode, we had Chandler Bolt on the show again. He is a bestselling author and expert book marketer, and he shared some great insights about self-publishing, as well as some book launch strategies and tips.
Since it’s economically and physically unfeasible for book buyers to acquire them all, readers are making choices. To make sure your book has the best chance at being their choice, it’s critical to understand what’s happening in the book market and what your competitors are doing.
In this episode, we interviewed podcasting expert Ben Krueger. He shared great tips for authors on how you can use a podcast to catapult your author career, whether you are a fiction or nonfiction author.
A book launch is not the time to embrace a crazy, let’s-see-what-happens-next approach. It needs some structure—a sense of order… it needs to be bound in time. Learn how to establish a timeline for your book launch.
With the advent of the e-book and ability for library patrons to borrow digital materials, is it worthwhile to market books to libraries? Before you answer, consider these statistics: 58% of Americans have a library card 48% of Americans who read a printed book in the past year used a library to borrow books. 64% […]