Author Platform, Marketing, Publishing, The Author Hangout
In this episode, we were joined by Michael Neeley. He has a really unique story regarding his book, which leads into some great advice on building your audience, and using speaking and podcasts to help increase your author profile.
Want to know what bestsellers have in common? Killer copy. Think about it: no one has ever read a book’s product page and thought, “Meh, this doesn’t sound great but I’ll buy it anyway.” Nope, the writers behind the product pages have spent painstaking hours crafting copy that resonates with specific readers and triggers them […]
Struggling with content ideas for your marketing? Here are 40 content ideas that you can model after when trying to figure out what you should say to your romance readers. We’ve broken your romance content ideas into the two sections: Social Media and Video 20 Social Media Content Ideas for Romance Authors Celebrate book-related holidays (with hashtags, […]
In this episode, we answer another author question. In a twist, we invited past guest, Alana Terry, to answer a question about whether it is better to use a blog tour service or if you should run your own blog tours.
Placement is a critical component in meeting specific buyer needs and demand. In addition, a distribution channel can help you expand your reach and grow your revenue. While many authors would love to see their books prominently displayed on the shelves of local bookstores, there is so much more that goes into the development of […]
Marketing, Publishing, Social Media, The Author Hangout
In this episode, we interviewed bestselling author, Gregory Diehl. He shared insights on how he turned books in two different genres into bestsellers. He also gave tips on using Amazon ads to help get even more sales for his books.
While authors who have gone the traditional publishing route have very little—if any—control over the price of their books, independent authors have plenty of freedom to set and alter pricing as they please. Being in the latter group sounds great, but freedom can be a tremendous source of uncertainty for Indies as there’s no guaranteed […]
If you are just starting out as an author, have yet to publish your first self-published book or been around for some time, you likely know that Facebook is a great platform to build your audience on. And if you are going to be on Facebook and want to make your author page pop, you […]
As an independently published author who has taken on the task of managing my own branding and marketing efforts, I understand how time-consuming it can be. As someone who works a full time job, writes, and still needs some down time to maintain a sense of balance, I definitely come up short in my effort […]
In this episode, we took an audience question again. R.J. Adams, from here at Book Marketing Tools, answered the question and gave some great tips on how to choose comparison titles for your book to use in marketing.