Struggling with content ideas for your marketing? Here are 40 content ideas that you can model after when trying to figure out what you should say to your romance readers.
We’ve broken your romance content ideas into the two sections: Social Media and Video
20 Social Media Content Ideas for Romance Authors
Celebrate book-related holidays (with hashtags, the author’s books and a furry friend):
Happy #WorldBookDay! Are you curling up with your faves like Mikey here?
(📷: @liz_pagebreak on Instagram) pic.twitter.com/sGPUXaGgyo
— Nicholas Sparks (@NicholasSparks) April 23, 2016
Pull a quote from your book; add a relevant image
“She knew… Dawson would have created a garden like this for her as well if he’d known she wanted it.” #TheBestofMe pic.twitter.com/CQZB48bAxv
— Nicholas Sparks (@NicholasSparks) March 31, 2016
When in doubt, grab a clever, pithy meme and post it!
— Julie Garwood (@JulieGarwood) March 5, 2015
A photo posted by Catherine Bybee (@catherinebybee) on
4. Promote a giveaway and congratulate the winner (using images, of course)
Win The Baller on Amazon! #AmazonGiveaway https://t.co/XCfpTlUOJU pic.twitter.com/7aOkisWkig
— Vi Keeland (@ViKeeland) March 20, 2016
Nothing much to share? Provide an update on your latest and take the opportunity to show gratitude to your readers
Announce that your book is “live” on Amazon with a great image, a tease of a character’s name and a quote or two.
The Baller is live! I can’t wait for everyone to meet Brody Easton! https://t.co/K5iRmdFvtI pic.twitter.com/B39nz6F4qu
— Vi Keeland (@ViKeeland) January 18, 2016
Remember to invite people to sign up for your email list every once in a while (and include a cool image!)
Create and promote your private FB group for your biggest fans
Remind readers that you enjoy romantic reading, too!
No recovery needed right?#BookLover #BookNerdsRule #DrivenLove #NoRecovery #INeedMoreBooks #LostInPages pic.twitter.com/h13TGcklCe
— K. Bromberg (@KBrombergDriven) April 27, 2016
Readers love real-life references to your characters and stories (preferably with images!)
Who thinks this Mom read the Driven series?#ColtonAndRylee #DrivenLove #IRaceThishttps://t.co/YxaGqekKcD pic.twitter.com/h9xQC8YqlZ
— K. Bromberg (@KBrombergDriven) April 20, 2016
Remind readers of your journey as an author (and their crucial role in that journey)
Retweet and/or share positive reviews
@cmdiuco & @TeenaJohnson get chatty about Stuck-Up Suit by @PenelopeAuthor & @ViKeeland https://t.co/fuqpCFAKMQ @scandaliciousBR
— Lo (@NerdyLo) April 13, 2016
Has your book become a bestseller? Let your readers know, and be sure to thank them
Promote your pre order
Share an image of a location that has inspired the setting from one of your books
Share a slice of your life — and your personality — outside of writing
Me and BigDog re-enacting the last scene of tonight’s #GoT pic.twitter.com/eH86Zf2A4f
— Jojo Moyes (@jojomoyes) May 2, 2016
Share an enticing image/video that shows that you know your audience
If you can tie your books into an Instagram food pic, you’re doing something right
A photo posted by Catherine Bybee (@catherinebybee) on
Wrote a blog post? Promote it!
Post a pic of you with a fan or fellow author
20 Video Content Ideas for Romance Authors
Discuss your creative process
Share the process of creating your book cover
Create and share your book trailer
Create a personal message for your fans that promotes an upcoming book release
Upload an audio version of one of your books as a video
Have a friend or colleague interview you on video
Read a book excerpt on camera
Discuss the process of writing a specific book
Celebrate the completion of a book with a bit of silliness
Share advice for other authors
Did you collaborate on a novel? Record and share a conversation with your collaborator
Discuss how you’ve overcome rejection or dealt with other struggles
Document a “Day in the Life” and don’t forget to have some fun with it!
Create an “ad” for a fake business that appears in one of your novels
Describe what your life would be like if you weren’t a writer
Introduce yourself and make a great first impression
Did you take an interesting journey to become a romance author? Make a video about it!
Give a stylish overview of what’s coming up on your release schedule
Talk about your interests and hobbies
Been a guest on a video podcast? Share it with your fans!
