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Ep 110: “Book Launches and Distribution”

Welcome to the 110th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Book Launches and Distribution

In this episode, we were joined by Kevin Tumlinson once-again. He shares his insights on book distribution tactics as well as some great tips for book launches. He also shares a hilarious “oops” moment regarding his recent book that you can’t miss.

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Featured Quotes

“Short stories and releasing the bits and pieces and talking about the environment of the book and introducing the character. Those things are talk points. They’re an opportunity to touch base with your audience and get them interested. The more of that stuff you have, the more anticipation you can build. Marketing is all about anticipation. It’s all about introducing the concept and then withholding things as long as possible. Until you’ve got enough frenzy – you’ve got to find the friction point, because there will come a point when no one cares anymore.”

“The best possible advice I could ever give anyone as far as marketing and career development is to write, write, write constantly. Write more books. People absolutely hate hearing that because it’s not an Easy Button, but the truth of the whole thing is that – I once interviewed someone who said the first million words is practice. It galled me when I heard it, because I’m like “No! No, that’s wrong.” But it turns out I actually believe that it’s right. I think that the way you get better at this is to write as much as you can.”

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