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Ep 101: “Author Email Marketing Automation”

Welcome to the 101st episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Author Email Marketing Automation

In this episode we were joined by bestselling author, Andrea Pearson. She shared many insights including writing inspiration, how to grow your mailing list, and how she automated her email marketing tasks so she could focus on what she loves most: writing.

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Featured Quotes

“I have to be honest: marketing is my number two favorite thing about being a writer. I love marketing. Writing’s my number one, and so there’s a lot of challenges and a lot of hard things but the thing that probably worked the best for me I’m going to have say is my onboarding sequence, so the perma-free leading to my funnel book that they get for free if they sign up for my newsletter list, and then followed up with my [email] automation sequence.”

“I email my newsletter list once a week and that’s been fantastic but I can only market and promote to them so often, and then also just doing newsletter swaps with other authors. There’s so many opportunities to reach other authors’ readers, but you have to be able to give them what they give you, and so you can’t overwhelm your readers with 20 books from 20 different authors each week.”

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