Welcome to the 119th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!
Author Answers: Choosing Comparison Titles
In this episode, we took an audience question again. R.J. Adams, from here at Book Marketing Tools, answered the question and gave some great tips on how to choose comparison titles for your book to use in marketing.
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“Publishers or even agents are just going to laugh at you if you come to them saying your book is the next Hunger Games. You can do comparative analysis using a publisher’s back catalog or the other books that they have published recently to give them a lot clearer picture of the market that your book targets and the other books that they’re already selling that are in that very similar market target. For self-published authors, it’s a little bit different. What you are going to be doing is reaching out to the potential readers, and for those potential readers, if they don’t know what this book is about or if they don’t know you as an author, having those comparison titles to be able to say “Hey, my book is very similar to this book in this way” gives them a frame of reference to be able to know exactly what they can expect when they are learning about your book.”
“Goodreads has a ton of great information about books, and one of my favorite features on Goodreads for finding new books is the “lists” feature. People can create curated lists of books on whatever topic they want. So when you go to a book page on Goodreads, you can scroll down and see other lists that this book might appear on. These are lists that are put together by other readers. Sometimes they’ll be about a specific topic, and sometimes it’s not. But if you think your werewolf teenager book is similar to another one and you can see that somebody’s already created a list of other werewolf teenager books, that’s a great place for you to dive in and start learning more about books that could be comparison titles for you.”
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Get caught up on the other episodes of The Author Hangout that you may have missed:
- Ep 129: “Author Answers: Using KDP Select or Not”
- Ep 126: “Media Interviews & Book Marketing”
- Ep 124: “Goal Setting for Authors”
- Ep 121: “Authors Answers: DIY Blog Tours”
- Ep 119: “Author Answers: Choosing Comparison Titles”
- Ep 115: “Author Answers: Best Marketing Activities”
- Ep 113: “Writing Faster, Marketing Smarter”
- Ep 111: “Building Book Launch Teams”
- Ep 110: “Book Launches and Distribution”
- Ep 107: “NaNoWriMo, Writing, and Marketing”
- Ep 104: “Connect With Other Authors”
- Ep 099: “Maximizing Book Promotions”
- Ep 097: “Kindle in Motion & More”
- Ep 086 – How To Create an Irresistible Opt-In Incentive
- Ep 085: Build a Killer Self-Hosted Author Website
- Ep 084: An Introduction to How to Build a Responsive Author Email List in Just 30 Days
- Ep 083: How To Use Content Marketing To Delight Your Readers
- Ep 082: “The ONE Social Media Platform You Should Be on Today!”
- Ep 081: “How To Create A Reader Profile”
- Replay 012: “Free Book Promotions & More”
- Replay 011: “Blogging for Authors”
- Ep 077: “How To Make A Living With Your Writing Pt. 2”
- Ep 076: “How To Make A Living With Your Writing Pt. 1”