Let’s be honest for a minute. Generating reviews can be tough. It’s not always easy asking strangers to help you out, which is why some authors resort to buying five-star Amazon reviews from sites like Fiverr.com. Although gaming the system this way could boost your sales rank and attract new readers, it also taints your […]
Did you know that 88% of consumers trust reviews as much as personal recommendations or that 72% of consumers will take action after reading a positive review? How about the fact that review signals account for approximately 9.8% of total search ranking factors? With stats like those, it’s not hard to see that reviews aren’t […]
In this episode, Shawn shows you the entire setup to turn your book into a million dollar book business. No, it won’t happen over night, but Shawn lays out a solid plan that you can start taking the first steps on today.
The opportunities for promoting your book and optimizing your social media posts and presence are almost endless. With new features, tools, and creative tactics being developed every day, it can be tough to keep track of it all. To help you out, here are five simple tips to help you promote your book launch across […]
In this episode, Shawn explores what it takes to take your author marketing skills to the next level: learning. He explores what holds people, probably even you, back, and what you can do to overcome that and make this year the best year yet in your business.
There’s something you need to understand right up front: your social media book launch campaign is not your broader marketing or social media strategy. Instead, and much like your book launch plan, your social media campaign and tactical plan are derived from these big-picture strategies. This is a one-off, short-term plan that focuses on completing […]
In this episode, Shawn explores what it takes to make the perfect optin, to get people onto your mailing list. Nearly every guest on The Author Hangout has mentioned the importance of mailing lists, and the optin is the make or break moment for your mailing list.
The reclusive, brooding author writing in the shadows no longer exists. With social networking now being a crucial skill for every writer—especially an indie, his seclusion has impaired his ability to grow an audience organically and market his books effectively. He is unknown and irrelevant. If you’re on this path, do yourself a favor and […]
In this episode, Shawn examines how coaching, even informal coaching, can help you take your author business to the next level. He provides a snapshot of ABSOLUTELY FREE coaching (with zero sales pitches), helping you to identify the areas of your business to work on this next month.